Nigeria’s street food vendors are transforming into powerhouse
brands—fuelled by TV exposure, business support, and billion‑naira figures.
If you’ve ever queued in the Lagos sun for jollof-packed shawarma or watched a kebab
vendor captivate a crowd, you’ve witnessed the early signs of a foodpreneur revolution.
Street food in Nigeria is evolving into a serious business force.
Street Foodz Naija: The Incubator for Success
Street Foodz Naija, FoodBay TV’s flagship street-food competition, has catapulted
vendors into the spotlight through mentorship, capital investment, and brand-building
tools. The show awards up to ₦10 million in non‑repayable business grants, turning
cooks into CEOs.
Real Vendors, Real Results
Korede Spag (Korede Spaghetti)
Season 2’s vibrant second runner‑up has surpassed ₦1 billion in online sales on
Chowdeck, excluding walk‑ins and events . Starting with 600–700 packs daily in
UNILAG, Korede now runs three locations and serves over 4,000 packs
everyday—aiming for ₦10 billion in annual revenue.
King Glab Cuisine
The talented first runner-up of Season 1, King Glab became known for his signature
firewood jollof and smoky party rice. Since the show, he has expanded from a humble
outlet to a multi-location business with branches in Yaba, Lekki, Ikeja, and beyond. With
a strong digital presence and rave customer reviews, King Glab is now one of the
standout examples of how street food can evolve into a respected urban brand.
Recipe for Success
What makes these vendors exceptional?
